When Dominik Ashkar was in 2017 in the time of the foundation, it was not yet clear which path he would one day take with his company. Because the initial idea of building a network of garages for electric vehicles turned into a new concept within a year. In 2018, he began to make individual conversions and he recognized a gap in the market of commercial cars — away from the combustion engine and towards the electric drive. With the “HEERO”, a transporter model was created that is based on a Mercedes Sprinter and this is now a mobile powerhouse for greater ranges.
What was the start-up phase like and how was the implementation of the plan?
We initially started with the idea of setting up a workshop network for electric vehicles, but I also felt the ambition to scale up my project. The new challenge was now to design the hardware and software ourselves throughout and to market everything autonomously. Becoming an Original Equipment Manufacturer for all relevant electrical components was the big goal, and that’s where we are today with the HEERO in first place.
Which developments will have the greatest impact on electromobility and its users?
Ecological sustainability plays a role today for fleet operators. In close interaction with economic efficiency, the way forward here is electrification. That is why we at E‑Works Mobility are not only active in the field of component manufacturing. We also offer our customers a fleet analysis with a calculation that allows a deep assessment of the situation. This includes telematics solutions to be able to illustrate the aspects of driving behavior, safety and the ecological-economic conditions.
Anyone who builds high-performance components also needs employees who precisely implement the associated requirements. What job values and value developments does E‑Works see at the decisive positions?
E‑Works still have the special flair of a start-up company. In addition to the typical characteristics, our motivated employees work according to their very own strengths. But we want to offer even more. That is why we are also looking for trainees in various technical and commercial areas, as well as software developers who are ready to take on the great challenge of the growing e‑mobility market.
What parallels or intersections do you see between E‑Works and Solarnative?
We are clearly united by our enthusiasm for new technologies. In addition, there is a consensus about the optimization of mobility in this century and the democratization of the energy market. With this shared verve, we are boosting transport vehicles and Solarnative the roofs with their microinverters.
Foto: © Markus Bolsinger