Inter­view

WUNDERKIND INVEST

In this inter­view, Armin Pohl, Man­ag­ing Direc­tor of WUNDERKIND INVEST GmbH from Neckar­tail­fin­gen in Baden-Würt­tem­berg, points out the phi­los­o­phy of his con­sult­ing and invest­ment com­pa­ny. What are the obvi­ous spe­cial fea­tures and what is nec­es­sary to have last­ing suc­cess as a com­pa­ny founder and inno­va­tion dri­ver will be con­sid­ered here.

Foto: © Markus Bolsinger

We are very pleased to have won you, Armin, as an inter­view part­ner. As a dis­cov­er­er and pro­mot­er of so-called “prodi­gies”, you have a spe­cial role to play. Because invest­ing in a project or an idea is not the only focus for you and your team Let’s take a look at your basic prin­ci­pals for deci­sion-mak­ing: Pur­pose — Fun — Suc­cess. Can you describe this trin­i­ty with a pop­u­lar example?

I would say that’s not hard for me to describe, espe­cial­ly since I was per­son­al­ly more deeply involved in a very excit­ing matter.

You’re talk­ing about the flag­ship project called e‑Lorean?

Exact­ly. I’ll have to take a moment to explain this, because the his­to­ry of the orig­i­nal DeLore­an — the one we know from the block­buster “Back to the Future” — is char­ac­ter­ized by an unmis­tak­ably appeal­ing design. But unfor­tu­nate­ly, the engine per­for­mance of the orig­i­nal mod­el was more than under­whelm­ing. So it hap­pened that we looked around for a mod­ern alter­na­tive and decid­ed on the elec­tric dri­ve. Togeth­er with eWorks, a com­pa­ny belong­ing to the “Wun­derkind Group”, we were able to install an elec­tric motor that was sim­ply con­vinc­ing in its per­for­mance. This meant that we were basi­cal­ly going back to the future.

What was the response to the project and the fin­ished development?

One high­light was that Fab­rizio Giu­gia­ro, son of auto­mo­tive design icon Gior­gio Giu­gia­ro and also a high­ly dec­o­rat­ed design­er, joined me on a test dri­ve at the IAA 2021 in Munich. Believe me when I say that he was thor­ough­ly excit­ed by the new per­for­mance of the e‑motor, which has breathed new life into this leg­endary vehi­cle. And I think that has to be seen as a suc­cess, too.

In a way, you are a celebri­ty your­self, if one looks around the broad field of the ven­ture cap­i­tal and invest­ment sec­tor, and I’m sure you’ve already answered the ques­tion about your recipe for suc­cess many times. May we nev­er­the­less ask what makes you tick and what spe­cif­ic ideas you have about an entre­pre­neur­ial future?

Of course. As founder and active man­ag­ing direc­tor of Wun­derkind Invest, I am look­ing for the opti­mal match. Although the basic inten­tion of young entre­pre­neurs is impor­tant, the per­son­al­i­ty, the charis­ma and the sym­pa­thy of the act­ing per­sons have at least as much influ­ence on a pos­si­ble coop­er­a­tion. Dog­mas dis­gust me and I see myself as a prag­ma­tist. Per­haps even as a green prag­ma­tist, since I appre­ci­ate nature, which is also expressed in the fact that quite a few of my invest­ments have an eco­log­i­cal­ly mean­ing­ful, but also eco­nom­i­cal­ly lucra­tive basis. And where, if not in the green indus­try, is more progress being made these days? I also see this at Solar­na­tive, whose prod­ucts are high­ly inter­est­ing for the pho­to­volta­ic indus­try and thus also for end cus­tomers. For such ven­tures to suc­ceed, a busi­ness part­ner is need­ed who under­stands that speed ensures the supe­ri­or­i­ty of the new. The mar­ket launch of a tech­nol­o­gy or ser­vice must there­fore take place as quick­ly as possible.

Foto: © Markus Bolsinger

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